Better Beach 32250

“It is good people who make good places.” -Anna Sewell

Our Mission

Better Beach 32250 is the coordinated effort of concerned citizens determined to preserve neighborhoods and the central business district from city council indifference and developer over-reach, and other unfavorable actions, while recharging the quality of experience in Jacksonville Beach for residents, business owners, and visitors. 
In 2023, our campaign to preserve the height amendment protection was a resounding success.

Building a Better Beach in 32250 takes all of us… We are better together!

Jacksonville Beach Pier viewed from the south on a sunny day.

Election Year Opportunity!

Our first major objective was accomplished in 2023. With great teamwork we defeated the charter amendment to preserve the height protection originally achieved in 2004 when the maxium height for buildings was set at 35-foot. 

We thank the 82 % of voters who VOTED NO on the charter amendment to Increase the Height on a single property adjacent to Latham Plaza. This was the city council’s test case; it failed. Thank you to everyone who helped us defeat it! 

Now we work to ELECT a CITY COUNCIL that is responsive to its citizens and business owners so these two groups can prevail when trying to preserve their neighborhoods and the quality of life in this small beach community.